The beginnings of MSCRM Add-Ons and the idea behind the company?s founding Transitioning from building custom software to getting into Dynamics Expanding and introducing MSCRM Add-Ons to a larger market The value of introducing your product to the community Working with Partners and growing the company on a global scale Engaging and creating relationships with partners all over the world Managing real-time support for clients from different time zones Designing a staff mix as an ISV company and keeping them passionate about the company Challenges when starting out with Dynamics vs now Protecting your IP from unauthorized distribution and keeping up with competitors Customer base change over time Working with other ISVs and embedding CRM Add-Ons with other technology What it takes to be successful in creating ISV solutions Product development and deciding which products to develop Solving storage issues in Dynamics 365 Challenges in the partner program, working with partners and the reseller network Recommendations to an ISV starting in the Dynamics 365 space Opportunities for new ISV companies on the Power platform