Work with Dynamics 365 for Sales Professional | Manage leads with Dynamics 365 for Sales
The lead management capabilities in Microsoft Dynamics 365 let you connect with your customers in a whole new way. This module provides an overview of what leads are, and describes the different options for creating leads, managing them, and working with them throughout their lifecycle. It also provides information about qualifying and disqualifying leads. The more leads you have, the greater your chances of getting opportunities and successfully closing deals.
Most sales processes begin with leads, so let's examine what a lead is in more detail. A lead is someone with an interest in what you are selling. A lead might be an existing client, or someone that you have never done business with before.